OUR BRAND AND VISION
Safi crafts: Saﬁ Crafts produces handmade, eco-friendly textiles using natural dyes inspired by local tradition, history and heritage of Jordan. The products are all hand painted, dyed and embroidered by the women of Ghor El Saﬁ in the Jordan Valley. Using native plants and the earth to produce the dyes, Saﬁ Crafts produces unique contemporary designs with each piece telling a story.
To raise awareness on the role of women in empowering the local community in Jordan through the design and production of textile based handcrafts that narrate the history, culture, and natural identity of the Dead Sea region.